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Our Story
 


In 1996, with a third partner Dennis Miller, we founded
Ubevco Distributors Ltd, an independent premium drinks agency  business focusing on sales, marketing and distribution of a small range of strongly branded international products on a  sole import basis.
We managed brands such as Red Bull, Tiger Beer, Sol Lager, Coors Light and Pilsner Urquell to name but a few,  achieving long term growth and brand recognition for our clients.
We started making a profit in month 2, and within 5 years the turnover was in excess of £100m and we had a staff of over 125 people.
We achieved this as a completely privately owned company with only arms length financing and without any change in senior management.
We had significant and mutually successful trading relationships with all major grocers, brewers, pub companies, wholesalers, petrol forecourts, cash and carry as well as the other relevant drinks channels.
We managed the development UK marketing plans for the brands in partnership with the Brand owners and deployed the plans in the market.
We managed the supply chain from its source in another continent to its shelf in the UK retailer, and funded the trade cycle.
We grew the business and its infrastructure steadily, but our fundamental model and philosophy remained constant.
We outsourced appropriate functions enabling us to keep the Ubevco model SIMPLE and FOCUSSED.
And we therefore made significant profits for ourselves and significant bonuses for our employees.
As globalisation in the brewing marketplace began to gather speed we realised that would work against our business model and decided the time was right to implement our exit plan
We therefore achieved a financially efficient exit by selling the business to our then biggest brand owner and so hung up our drinking boots in 2006, having more than met our original goals as entrepreneurs.
We learnt an enormous amount as hands on owner managers of such a rapidly growing organisation and believe that these experiences can now help other businesses that inevitably will suffer some of the same growing pains that we did.

 

Red Bull

Tiger Beer

Sol Lager

Pilsner Urquell

Castle Lager
 
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